Piccolo! was a lesson in branding & packaging design, with a primary focus on combining the aesthetic of NYC diner's of the '50s, '60s & '70s and classic Italian culture, while expressing the years of love and passion that small businesses deliver and bringing it all into the 21st century.
Hypothetically established in 1953, and with the torch being passed down through 3 generations, piccolo! is a family owned cafe & deli, proud to have been a part of Australian lives for over 60 years. With a focus on bringing Nonna’s love and cooking into their food, and some of Nonno’s cheeky old-school attitude to boot; piccolo! specialises in bringing classic Italian food into your kitchen, and making cooking meals for your loved-ones that little bit easier.