Packaging Design, Brand Identity
Brand identity and packaging design for a family-owned cafe & deli.
The Objective
Create a brand telling the story of three generations.
The Solution
Creating a consistent visual system that is simple, memorable and easy to implement across different products & packaging sizes.
Established in 1953, and with the torch being passed down through 3 generations, Piccolo! is a family owned cafe & deli, proud to have been a part of Australian lives for over 60 years.
With a focus on bringing Nonna’s love and cooking into their food, and some of Nonno’s cheeky old-school attitude to boot; piccolo! specialises in bringing classic Italian food into your kitchen, and making cooking meals for your loved-ones that little bit easier.

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