Nerd Genesis III
Packaging Design, Branding
Type exploration examining the history of of one of the world's biggest stereotypes.
The Objective
Develop a spice specialists brand that minimises stereotypes and aggresive trends
used by other hot sauce brands.
The Solution
Creating a consistent visual system that is simple, memorable and easy to implement across different products & packaging sizes.
"Rejecting the clichés of hot sauce brands, Firebreather's visual system is easily transferable to different products and
packaging sizes."
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