Firebreather Chilli Co.
Packaging Design, Brand Identity
Packaging & brand identity for a fictional company that specialises in all things spice.
The Objective
Develop a spice specialists brand that minimises stereotypes and aggresive trends used by other hot sauce brands, while employing a distinct visual style.
The Solution
Createa consistent visual system that is simple, memorable and easy to implement across different products & packaging sizes.
Firebreather's visual system embraces bold type and colour without emphasising the clichés of hot sauce brands, making it easily transferable to different products and packaging sizes.

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